Wisconsin Gourmet Foods Distract Ground Hogs From Seeing Their Shadows

In a subsequent study, Schmidt's team tested ground hog-reaction differences between Wisconsin gourmet food purchased at Wisconsinmade.com and ordinary, off-the-grocery-store shelf food from Iowa. In these trials, ground hogs were 68% more likely to flee sunshine and bolt back underground when the off-the-shelf-food was present compared to when the Wisconsinmade gourmet food was present. These reaction differences were statistically highly significant, prompting scientists to conclude that Wisconsinmade gourmet food is highly preferred over mass-produced foods.
In cooperation with researchers from Badgerland State U.'s Psychology department, the team conducted identical trials but substituted Wisconsin undergraduates for the ground hogs. Lydia Lubkinson, who led the psychology team, reported, "I was amazed. Never have we recorded a 100% test result. Regardless of cloudy or sunny conditions, ALL of the undergraduates remained outside to consume the Wisconsin gourmet food. Our results using mass-produced food were mixed. In those trials less than 35% of the students remained outside in the Wisconsin cold to eat food." The researchers subsequently tested for a state-of-origin effect and found no differences between Wisconsin undergraduates and those from Iowa and Illinois in their tendency to stay outdoors and eat Wisconsinmade gourmet food. A test of Michigan undergraduates is planned for the upcoming weeks.

Watchdog groups have reacted to the studies' findings with concern. They fear that on Tuesday, February 2, Wisconsin town of Sun Prairie officials, eager to please their winter-weary constituents, will distract Jimmy the Ground Hog with Wisconsinmade.com dried fruits and nuts, thus preventing Jimmy from noticing his shadow. Wisconsinmade.com president, Linda Remeschatis, denied that Sun Prairie officials have contacted her regarding supplying Wisconsinmade gourmet food for Tuesday's event. Remeschatis added that, "Wisconsinmade's mission is to deliver Wisconsin's finest gourmet foods to homes and businesses throughout the United States. If towns wish to influence their ground hogs by tempting them with our gourmet foods, we cannot change that, but we do hope that those responsible will also share these delicious foods with the many ground-hog day spectators."









